HOW WOULD YOU USE A BLOG TO BUILD CORPORATE CREDIBILITY FOR YOUR TOURISM COMPANY?

Using blogs on a regular basis help clients connect with the company and the company in return connects with the market. When a tourism company uses responsive communication, they are creating a bond with the clients, because they make customers feel like the company is actually listening to them, that they care about their opinions. In blogs, people can feel free to express their concerns and they ofcourse expect and will receive feedback if the tourism company is credible. They will intake what their customers have to say about the product and/or service and find solutions to improving its own business. By allowing the customers to feel free to post their comments about the tourism company, signifies that the company is loyal to their customers as people are a good sourse of advertisement, but they can also damage a company depending on how they feel and what they say about the business to society. This gives total control to the customers and therefore, gives credibility to the readers. Text and photos can also be a source of credibility as they are the fastest and easiest way to attract and grab the client’s attention, as well as a simple way of conveying a message, after all a picture is worth a thousand words. Videos are also a good strategy for giving the viewers the ability to experience events that might interest them, an example could be a 360 view of a panorama, a wonder of the world, or of a hotel. Youtube has become a well known distribution channel as it is free and it exposes to a global market. If companies were to allow employees and employers to use blogs, having employees contribute and share their viewpoints in this case about a tourism company in my opinion, it would be a great source of credibility, because different market segments have different views about the same company as they see things from a different perspective.

WHAT I EXPECT TO GAIN FROM HOST 4103

The use of the Internet is rapidly increasing and it has become a necessity for most organizations. It has developed into a good source of advertising for many corporations and I believe it is another tool to explain the concept of word of mouth. In today’s 21st century, businesses look for opportunities to expand their commerce, to be innovative, to increase their products and/or services, and so forth through technology, the Internet, e-marketing, e-commerce. I am aware that it is more convenient for people to use e-commerce, as it is more cost effective, efficient, less time consuming, people and organizations receive interactive response and feedback, not to mention the global reach of the Internet. I would like to gain knowledge of the latest strategies for effective e-marketing. I also expect to learn about the various channels of e-marketing. Moreover, what are the weaknesses in e-marketing? How does e-marketing differ from IT/MIS (Information Technology/Management Information systems)? I would like to know how to use e-commerce to sell and buy products and/or services through the Internet. I am aware that there are many policies and laws that I need to understand because of hackers whose primary goals are to ruin a company or even steal one’s personal identity. Another interesting topic is becoming familiar with what products and/or services are in high demand today and in the future. For this manner, I look forward to learning about e-marketing.